Purina Puppy and Kitten Chow have launched a competition to find the brand’s first Chief Snuggle Officers (CSOs). The contest is open to one kitten and one puppy, who will serve as brand ambassadors, promoting the benefits of good nutrition and healthy growth, while each receiving a “salary” of $25,000.
The Chief Snuggle Officers will be responsible for representing Purina Puppy and Kitten Chow, with their primary role focusing on raising awareness of the importance of pet care and play. Purina notes that “no prior experience is necessary; however, ideal candidates should have strong cuddling skills, be comfortable in front of the camera, and exhibit endearing qualities such as wagging the tail or purring.” Overall, this heartwarming competition highlights the brand’s focus on promoting pet wellness while emphasizing the value of a nurturing, playful environment.
Image credits: Purina
