Bobbie Whole Milk Infant Formula has been introduced by the brand after almost three years of development as a nutritious option for both mothers and parents to give to babies. Positioned as a high-quality yet affordable infant formula for parents to choose from, the product is formulated with whole milk sourced from grass-fed cows. This milk is reported to contain high levels of naturally occurring milk fat globule membrane (MFGM), which helps the product contain 50% of total fatty acids similar to what is found in breast milk, according to the brand.
CEO and co-founder Laura Modi spoke about the new Bobbie Whole Milk Infant Formula, saying, “Our team has been working on this product for almost three years and we are proud to offer this new formula option to American parents who need a simple solution want, nutritious whole milk infant formula that is rooted in our belief that bottle feeding is food.”
