A recent study showing that one in six children suffer from anxiety-related problems has prompted Aldi to develop a range of products to support children’s mental health and wellbeing. In addition, the company is introducing cuddly companions such as the Worry Monster.
This unique, soft friend has a zippered part in the shape of a mouth, which can be used to eat worries. Available in pink, blue and purple, the Worry Monster is a comforting toy that teaches children to express and cope with their feelings.
Aldi’s new range affordably supports children’s wellbeing and mental health with products available from €2.99. In addition to the Worry Monster, Aldi introduced weighted plush toys in the shapes of bears, dinosaurs and bunnies, plus soothing sensory solutions such as color-changing lights and LED ball pits.
