The brand tries to start a conversation about alcohol and both inform and inspire the choice around alcohol. According to Reformed Characters, the brand is “for the straight-up drunk, sober-curious, ‘sober’ and everyone in between.”
The drinks are made with natural botanicals – delicately extracted to retain the essence and characteristic of each key ingredient. In addition, the drinks are low in calories, low in sugar and contain no additives or preservatives.
Reformed Characters® is all about change and potential within ourselves. That change could be something as life-changing as stopping drinking alcohol completely, or a smaller change like swapping alcoholic drinks for non-alcoholic alternatives, or a booze-free weekend.
Image credits: Reformed characters
