Licorice, a famously polarizing flavor, with its distinct taste that arouses both intense love and strong disgust among consumers, inspired Hismile to fully delve into its essence and create an unusual oral care offering: licorice toothpaste.
With toothpaste varieties that taste like matcha, red velvet and grape gum, Hismile is no stranger to coming up with unusual flavors that appeal to a new generation of consumers obsessed with all things bold and unconventional.
This sold-out flavor features a sleek, all-black pump dispenser that matches the dark intensity of the classic twisted candy. Infused with the sweet, polarizing flavor of classic black licorice, this toothpaste offers a deeply different brushing experience and one that is at once sensory and supportive for brighter teeth, a healthy mouth and a more confident smile.
