MUG Root Beer has launched a unique brand DNA kit that boldly appeals to consumers. The limited edition ‘Dawg DNA Kits’ are designed for the brand’s loyal fans who embrace the slogan ‘got that dawg in you’. The campaign combines humor with consumer engagement, transforming a popular slogan into an interactive, slightly absurd experience.
MUG Root Beer’s clever marketing initiative includes a can of ‘MUG Root Beer’, a sample collection tool, a test card to reveal DNA results, and an additional dog DNA kit to compare someone’s results with theirs pet comparison. The brand DNA kits provide a fun, innovative experience for consumers who have embraced the Dog mascot and want to officially confirm their “Dawg status.”
Consumers are likely to be attracted to the kit for its novelty, the light-hearted fun it provides and the chance to be part of a unique brand promotion.
Image credits: MOK Root Beer
