The FUEL10K Multigrain Hoops cereal range is the brand’s latest foray into the breakfast category, offering consumers a distinctly crunchy, nutritious option to try this season. The cereal features hoop-style pieces, made from a multi-grain recipe that is high in fiber, high in protein and 30% less sugar than alternatives on the market. The cereal is available in two flavor options, including Original Crunch and Cocoa Crunch, both of which are now available at ASDA locations.
Brand Director at Premier Foods Scott Chassels spoke about the FUEL10K Multigrain Hoops cereal, saying: “At FUEL10K we want to make breakfast more exciting for shoppers with a great tasting range of more functional breakfasts. FUEL10K Hoops are also non-HFSS, rich in protein , rich in fiber and with 30% less sugar. The brand attracts more younger consumers to the breakfast cereal category[5]which is important for the future of grains, and this launch will help even more consumers look for healthier alternatives.”
