The collaboration between Molly Baz and Bobbie marks an important moment in the conversation around motherhood and infant feeding, as the campaign aims to challenge the stigmas surrounding breastfeeding, formula feeding and the societal expectations placed on mothers. This Times Square billboard, showing Molly Baz breastfeeding her child while also holding a bottle of Bobbie formula, is a bold image that promotes the idea of ”combo feeding” – a practice where mothers combine breastfeeding and formula feeding.
The campaign promotes the idea that there is no one right way to feed a baby. By showcasing a real, relatable mother navigating her feeding journey, the initiative aims to empower other parents to feel confident in their own choices. In addition to supporting mothers’ physical needs, Bobbie is also pushing for more transparency in the formula industry.
Image credits: Molly Baz and Bobbie
