Monchique Water is launching a label-free bottle, which is produced entirely from other bottles: the Monchique Natura is produced entirely from recycled PET (rPET) and is 100% recyclable. This innovative packaging revolutionizes design conventions by eliminating labels, as a way to also “raise awareness of the value of inclusion in a society that should be free of prejudice” (Vitor Hugo Gonçalves, CEO). Monchique Natura combines minimalism and functionality in a truly bold and daring way. This innovation allows Água Monchique to avoid using 19 tons of new PET for every million Monchique Natura produced.
Moreover, it is a special product that comes onto the market with a unique communication campaign. Supported by the claim ‘A world without labels’, focusing on five life stories, which truly inspire us all as deserving examples who overcome the labels imposed by society.
The actor and author of the book “There is no Impossible”, Paulo Azevedo, the plus-size model Ana Lima, the boxing trainer Sandro Borges, the creator of the magazine OncoGlam, Beatriz Viegas, and the dancer Kimberley Ribeiro, are the voice and face of the values that the brand wants to strengthen with this campaign: equality and individual appreciation, with respect for everyone’s choices and differences.
