The Future of Generations: keynote speaker on generational trends

Keynote speaker on generational trends, Armida Ascano, knows how important it is for companies to understand different age groups. Traditionally, this has been approached by dividing the general population into four broad groups: Boomers, Generation Are we really able to understand generational differences through such a broad lens?

Ascano, a Trend Hunter Futurist, dives into this topic in her Future of Generations keynote. By overlaying a number of key factors on the traditional generations as we know them, Ascano and the Trend Hunter team were able to further divide these groups into nine ‘micro generations’. From “Leading Boomers” to “Z Tribe,” each microgeneration is characterized by more specific traits than their broader predecessors, giving us a deeper understanding of consumer behavior and motivations.

Watch Ascano’s presentation above and if you would like to book a generational trend keynote speaker for your event, visit our website and discover what Trend Hunter’s best innovation keynote speakers can do for you. For even more inspiration, please visit us top innovation conference to gain actionable insights on today’s most important trends!